Have to record a video interview for the hiring process? Here are tips for students and professionals preparing for one-sided interviews for marketing roles. These tips also work for video interviews live with a recruiter or hiring manager!
Preparation and Setup
Background and Environment:
Choose a quiet space with a neutral background. A plain wall or a tidy bookshelf works well, as it keeps the focus on you without distractions. Ensure the area is well-lit, with the light source in front of you to avoid backlighting.
Camera Positioning:
Set up your camera at eye level and maintain eye contact with the lens. This creates a more personal connection with the viewer. Avoid shaking the camera by using a stable surface or tripod.
Technology Check:
Test your equipment beforehand to ensure your audio and video are clear. Use a good quality microphone if possible to enhance sound clarity.
During the Interview
Speaking Clearly:
Project your voice confidently and speak at a moderate pace. Avoid filler words like “um” or “like” that can distract from your message.
Balancing Memory and Script:
Prepare your answers but don’t memorize them word-for-word. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This allows for natural delivery while ensuring you cover key points.
Body Language:
Maintain good posture and use appropriate hand gestures to appear engaged and confident. Smile naturally to convey enthusiasm for the role.
Submission and Accessibility
Follow Directions:
Carefully read and follow the submission instructions provided by the recruiter or hiring manager. This includes file format, length, and any specific questions or prompts.
Accessibility:
Ensure your video is easily accessible. If you’re asked to upload it to a specific platform, make sure it’s publicly accessible or shared with the correct permissions. Avoid making the recruiter or hiring manager go out of their way to watch your video.
Content Tips
Company Research:
Demonstrate your knowledge of the company and how your skills align with their marketing needs.
Showcase Your Experience:
Be prepared to discuss specific marketing campaigns you’ve worked on, including strategies, metrics, and results.
Ask Questions:
If allowed, prepare thoughtful questions about the role or company to show your genuine interest.
By following these guidelines, you can present yourself professionally and make a positive impression on the recruiter or hiring manager. Remember, the goal is to showcase your skills and personality while respecting the time and effort of those reviewing your submission.